Who We Are:  

We are a locally-owned and thoughtfully curated west-coast lifestyle boutique. A mix of Clothing, Objects, Apothecary & Vintage. Based In Squamish, BC!


Our Selection:

Sensibility, Comfort, Versatility,  & Longevity, (plus many adventures) define the Wild and Heart Woman.  

Brands We Carry 
Levi's | Free People | Anian | ZSupply | Le bon Shoppe | Kuwalla Tee 
C'est Moi | Lyla & Luxe | Fenntessa Swimwear | Picot 
Merge | Tofino Towels | Plus So Mean More

About US:

It all started with a poem ~

‘ the wild will always wander, and the heart will always win.’


Towel In The Wind

Into the Wild:

Growing a store with HEART -


Founded in 2012 by Sarah Johnson as Canada’s premier ‘Boheme meets PNW’ styled online-boutique, and expanding in 2013 opening a flagship ‘destination shop’ location in Squamish BC, drawn to the wild, yet laid-back lifestyle of living in mountains and the festival / event culture of the sea to sky corridor, it has been the perfect home for our shop and selection.


Over the past 7 years the store has grown an international and local cult-like following.  We have shipped beautiful clothes and goods to over 30 countries, and launched over 20 international brands in Canada, as well launched many ‘local’ artisan made brands & goods, including our own label ‘Wilder Collection’ which is small-batch collections inspired by life in beautiful Squamish BC.  


Our current selection and curating is focused on making our customer’s everyday wardrobe and ‘simply getting dressed’ much easier as we are highly focused on sensibility, comfort, versatility and longevity in our selection. Our offerings are rooted in minimal styling with everyday high quality wardrobe staples and basics, and mixed up with ‘wild’ and unique trend forward styles and brands, so your always classic and modern, and making it all look effortless.


We also offer the best in local and thoughtful home goods, and gifts, with an Artisan-made selection to decorate your space or spoil your-self, friends and loved ones with.


Less Waste Promise- Shop locally and more thoughtfully


We believe in helping our customer build a reliable, wearable, and lasting wardrobe to have less impact on our environment by curating our selection for longevity in use.  We will always provide honest feedback so you buy what works for you, and what you LOVE and will wear and use. We buy as much local, artisan, North American made and conscious brands we can, and source lower impact fabrications like linen, hemp, and cotton as often as possible.  In-store we are diligent about recycling, and re-use of materials from packaging, to displays, to product.


Our Stylists & Your Experience.  


In our shop, or online you will have the help and direction of our highly approachable and stylish staff who are here to provide you with fresh ideas, honest feedback, new suggestions, and leave you inspired with something that elevates your wardrobe, your lifestyle, and your daily life.  


Our store is small and welcoming, and often becomes a social experience with everyone chatting, sharing ideas, or catching up with friends. We adore our community and we are proud to provide a space for you to feel completely comfortable and open to be yourself in and explore your style!


For Our online customers please feel free to email us any-time, and all questions are welcomed, we will respond within 24 hrs.


Stay in Touch Daily -


Instagram | Facebook